Political strategy refers to the process of planning and implementing strategies to achieve political goals and objectives. It involves understanding the political landscape, identifying key stakeholders, assessing public opinion, and crafting messages and tactics to influence decision-making and public opinion. Political strategists often work with politicians, governments, political parties, advocacy groups, and other organizations to develop and execute effective campaigns and initiatives. Key components of political strategy include message development, voter outreach, fundraising, and coalition-building. This research area explores the various approaches and techniques used in political strategy to gain support, win elections, and advance policy priorities.